Sunday, 6 October 2024

Best Sellers

The first best selling print was St.Petersburg-Kazan:
Next came "the Flügel" published 1834 in Leipzig by the publishing house Tauch­nitz, which pirated it in 1837 with an edition officially by Gustav Reds­lob, but basicly the Flügel without paying him: both were best­sellers but only among orienta­lists.
By that time, both in Iran and India print­ing maṣā­ḥif had began, but only after 1865 they were mass pro­duced, and afford­able.
Since they were even sold in the Ottoman empire, the ban against print­ing the scripture was lifted: So maṣāḥif written by Hafiz Osman and Muṣ­ṭafā Naẓīf Qadir­ġalī became best selling in Istanbul, Syria and Egypt.

here one of several MNQ from Tehran
The important editions by Muḫalla­lātī and al-Ḥusainī al-Ḥaddād (HH) did not sell well ‒ the KFE at least not to Egyptians; they prefered the 522 pages written by Muṣ­ṭafā Naẓīf Qadir­ġalī ‒ now often in the reform /Andalu­sian/ HH ortho­graphy, but at least until 1967 in new editions in the original Ottoman spelling.
on the left from a 1981 MNQ Cairo edition on 522 pages, on the right the original:
a MZQ from Bairut
The top seller in Egypt was a line by line copy of the MNQ 522pager written by Muḥammad Saʿd Ibrā­hīm al-Ḥaddād famous under the name of the publisher: aš-Šamarlī.
What is mostly ignored: Šamarlī pub­lished MNQ in the new ortho­graphy even in the 1960s:
The government press, al-Amīriyya, tried to compete: in 1976 they produced a type set version with 15 lines on 525 pages. For more than a decade they made at least four differ­ent sizes: from small in flexibel plastic to Mosque size.

on the left from the pocket version 1977, on the right the normal one
the large Qaṭarī reprint 1988
Although the KFE was almost only sold to oritentalists, in the seventies many publisher "remade" it on there light tables (lay­out tables): the cut films they had made of the 12 liner and re­arranged them: either just more lines on a page
or more and longer lines:
some editions with tafsir keep the original pages
other rearange the text
None of these were best sellers, but combined they spread the new spelling in spite of the KFE being extremely unpopular.

Now in the Arab world and Malay­sia ʿUṯmān Ṭaha versions dominate.
In India and Bangla Desh reprints of Tāj Comp. Ltd versions can be found every­where, while in Pakistan there is fierce competion.
In South Africa Taj's 848 pages 13liner dominates, al­though the latest version of WII (Waterval Islamic Insti­tute) is set in a UT like font.
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